Comprehensive Website Audit:
Analyzing site speed, mobile responsiveness, user experience (UX), and existing SEO structure. Key issues identified included slow loading times, a confusing navigation, and a lack of clear calls to action.
Competitor Analysis:
Identifying key competitors, their marketing strategies, and what made them successful in attracting and retaining customers. This revealed gaps in EcoEssentials’ content and keyword targeting.
Target Audience Profiling:
Developing detailed buyer personas based on existing customer data and market research. This helped understand the motivations, pain points, and online behavior of eco-conscious consumers.
Keyword Research:
Identifying high-volume, low-competition keywords relevant to sustainable products and environmentally friendly living, which EcoEssentials was not effectively ranking for.